PODCAST: 90/10 Switch at The Allbright

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we need to think about success and failure differently.

Join Louise Nicolson and Maryam Mazraei, founder of Autopsy, at the first of a series of round table events called 90/10 Switch. We’ve named the series 90/10 Switch because we believe it’s possible to work together as an industry to mitigate failure and redesign performance, to switch the 90% entrepreneurial failure rate to a 90% success rate.

Draw up a chair and join the discussion, recorded live at the allbright on 28th november 2019.

our special guests were:

MIA BENNETT, Venture Architect, is an experienced, connected technology strategist and one of the top 10 most influential women in the City, Mia started working on her first digital projects in the late 90s. She has founded several startups and agencies and consulted at large corporates.

TOM BRITTON, Co-founder SyndicateRoom, is focused on helping start-ups raise efficient capital from a wide source of investors including experienced Business Angels.

GRETCHEN HASKINS, CEO of HeliOffshore, served on the board of the UK Civil Aviation Authority, the board of National Air Traffic Services, in the US Air Force and as an expert advisor to NATO on human performance.

LIZ HOUGHTON, Founder Mint Velvet, started her career in fashion on a graduate scheme with the Burton Group (now Arcadia) ending up as Brand Director at Principles. Her experience put her in good stead for creating and leading Mint Velvet with three friends. Liz set the tone for women’s fashion addressing the under-catered-for 30+ market, in a modern and relevant way.

CHRISTINA RICHARDSON, Founder of founder-talent training company weare3Sixty, has spent the last decade founding her own startups and helping others do the same. She is an Entrepreneurship Teaching Fellow at UCL and her latest venture, weare3Sixty, fuels founders to thrive not just survive on the startup rollercoaster by training and coaching entrepreneurs to be their best, most high-performing selves.

EMMA WATSON MACK, Development Director for Entrepreneurial Scotland, has previously held leadership positions at Barclays Wealth, Goldman Sachs and the Association for Financial Markets in Europe. Before corporate life, Emma was an officer in the Royal Artillery and was the first female to be selected to serve on the front line in a combat role.

GEORGE WINDSOR, Head of Insights at Tech Nation, supports ambitious scaling entrepreneurs to accelerate their growth, by monitoring, informing and championing UK tech. Formerly of Nesta, and academic on migration and entrepreneurship at Loughborough University.

00:00 to 09:46: Louise Nicolson, Maryam Mazraei and Christina Richardson explore the data and explain why you are not the only one.

09:47 to 20:36: Mia Bennett, Liz Houghton and Gretchen Haskins consider LESSONS FROM THE CORPORATE WORLD, £22 STAPLERS AND how to ‘get brave together’.

20:37 to 27:55: George Windsor, Gretchen Haskins and Louise Nicolson explain how to adopt good entrepreneurial habits and BLACK BOX LESSONS FROM THE AVIATION INDUSTRY.

27:56 to close: Emma Watson Mack, Tom Britton and Christina Richardson join the dots to explore the relationships you need to succeed.

 
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