Join the conversation between Rory Sutherland and Louise Nicolson about luck, fortune, guts, good timing, hard work and entrepreneurship. And why you need a business premortem.
“We accept the jobs and taxes and wealth when entrepreneurs succeed; but they end up shouldering the burden of failure and the material and mental health cost of that failure alone. This is about [creating] a form of entrepreneurial justice.”
“We mustn’t spin this virus with entrepreneurial bravado. We can’t hustle our way out of it. Measured reflection and a contemplative approach to business, will refine the decisions you’re going to have to make.”
“Numerous entrepreneurial businesses successfully harness the power of community in their products and services – think of Uber, Airbnb, eBay – but the same powerful processes aren’t applied to entrepreneurship itself. Imagine if we used these strange days to change that.”
“You are perhaps so used to seeing the entrepreneur fizzing with agency and energy, the title ‘reflective entrepreneur’ seems an oxymoron. But remember the tortoise and hare? Hare’s frenzied arrogance slows him down; tortoise’s steady consistency wins the race. It could be that way with business…”
“When most people think of a leading entrepreneur, the likes of Bill Gates usually spring to mind. But this notion of who an entrepreneur is perpetuates damaging misconceptions”
“BRAND VALUE MIGHT BE BORN IN THE BOARDROOM, BUT IT MATURES IN THE MARKET AND IS ULTIMATELY DETERMINED BY THE HEADS, HEARTS AND SPENDING HABITS OF CONSUMERS”
“We believe it’s possible to work together as an industry to mitigate failure and redesign performance, to switch the 90% entrepreneurial failure rate to a 90% success rate.”
“Entrepreneurs are courted, wooed and seduced; advisors chaperone deals, mergers become nuptials. These moments nod to the invisible emotional core of great business”
These stories from entrepreneur Dean Hunter, psychotherapist Colin Brett, Paralympian Lora Fachie and aviation industry leader Gretchen Haskins illustrate how we might redesign entrepreneurship for the health and wealth of all.
