WELCOME TO THE REAL BUSINESS MANIFESTO
watch the trailer
“a timely and welcome intervention. For too long we have perpetuated an exaggerated and false story about lonely, heroic entrepreneurs working miracles. The truth about business is less glamorous and more important than that, as Nicolson shows in fine style.”
Stefan Stern, Visiting Professor at Cass Business School, London
o behave with rory sutherland
Join the conversation between Rory Sutherland and Louise Nicolson about luck, fortune, guts, good timing, hard work and entrepreneurship.
hear why you need a business premortem and why rory believes the entrepreneurial myth is “a long overdue enquiry into a much overused word.”
you are invited to help build a
more reflective, more effective
entrepreneurship
for the health and wealth of all
are you in?
